It’s a fast-paced, hectic world now. On the internet, people have become more tech aware. The most recent trend is video marketing. It keeps expanding. Video marketing is the use of videos to spread your brand’s marketing message. It is a way to share informative movies about your goods or services on social media websites and your online store. A one-minute video is equivalent to 1.8 million words on digital platforms. Videos have a 100% greater social impact. Where is your client spending the most of his time? On watching the video. Increased click-through rates, exposure, social engagement, conversion lift, and brand impact can all be attained through the use of video marketing.
The gratification of video advertisements increased brand association by 139% and purchasing intent by 97%. The most successful marketing technique in use today is video marketing. Every minute of every day, millions of people all over the world enjoy watching movies. The future of eCommerce lies in it. People prefer watching video advertisements rather than reading in-depth product reviews. There is exponential growth in the number of people who now connect with video content, therefore if you are already using videos as part of your marketing plans, it is time to step up your use of them.
Here are a few reasons that state why video ads are the future of eCommerce:
VIDEO HUMANIZES YOUR BRAND AND BOOSTS AWARENESS
It takes a lot of work to raise brand awareness, but videos can considerably assist you in doing so quickly. According to research, 87% of brands include video in their marketing efforts. Helping more people learn about who you are and what you do is among the best strategies to expand your customers. The finest strategy that most marketers are now using to help elevate their brand is the utilization of the video. The use of video marketing techniques peaked in 2016, and as of 2022, they are still expanding. This demonstrates how important it is to include video marketing in your campaign since it will offer your brand the recognition it clearly deserves.
A staggering 93% of internet users are more inclined to share captivating videos on social media with their peers. To increase brand visibility, you must produce a very valuable video that may captivate your audience and persuade them to share it with other users. Customers share videos with others in this era of viral videos and 90% of mobile videos. You have the chance to explain to users what your company is all about. Every minute, social media platform users share more than 700 clips. Your video exposure can increase significantly as a result of this process. Thus, video marketing is the best way to boost your brand awareness.
VIDEO ENHANCES CUSTOMER’S TRUST
Conversion and sales are built on a foundation of trust. These days, gaining the market’s trust should be a priority in and of itself. The foundation of content advertising is developing long-lasting relationships and trust. Marketing is about showing potential clients that you are aware of their problems and can provide solutions. While face-to-face engagement is still the most effective approach to building relationships, it is impractical for growing businesses. This is where video comes into play. It is scalable and can be made available constantly. Customers find it challenging to purchase goods from unknown brands. You can engage with your viewers and gain their trust by giving your business and brand a personality through video marketing.
Even small businesses can benefit from video marketing by establishing long-lasting relationships with customers before they ever meet them. Customers have more faith in your company and brand when they see you, your team, or your product or service in videos, and you begin to establish trust with potential customers. 90% of customers claim that watching product videos is very useful when making a decision. The more content you have to share with your viewers to help them learn and stay informed, the more trust you will establish, and in the end, real trust leads to sales.
VIDEO BOOSTS CONVERSIONS AND SALES
You may raise conversions by an astounding 80% with the use of videos. According to recent data, 71% of marketers claim their video content marketing initiatives have higher conversion rates. The average conversion rate of websites without videos is 2.9%, compared to 4.8% for websites having videos in their content. According to the top names in online marketplaces, including a video ad in a product description can enhance a customer’s probability of making a purchase by up to 35%. You may establish a far stronger and more profound connection with your audience through the use of video. Additionally, it enables you to build and maintain a connection with your audience.
It humanizes your company, turning you from an anonymous, unnamed, unknown company lurking behind the corporate website into a brand that people are drawn to. People buy from people, after all. When buying something online, 64% of consumers claim they did so after watching a product review video, and 40% of mobile users agree. Simply put, customers are using videos to finish their research before making a purchase. It is unquestionably possible to change a visitor’s buying behavior and convince a lead to become a customer by watching an engaging presentation in a well-made product video.Video marketing is the best way to boost conversions and sales on your website.
SEARCH ENGINES LOVE VIDEOS
Search engines seek out content that captures readers’ attention. Websites with compelling videos have up to a 53 times greater probability of appearing on Google’s first page of results. The originality of your content and its relevancy to someone’s original search phrases are two factors that search engines prioritize above all others. When modifying the techniques that present some sites higher on the ranking’s page, search engine firms prioritize video material. When users enter a particular term or phrase into a search engine, the time spent on your website can be used to establish whether you are offering what visitors are looking for.
With 80% of marketers reporting that video has extended transit time on their website, video is an amazingly efficient strategy to boost this statistic. Search engines perceive users who spend a lot of time on your site watching videos as you give them the useful information they want. You may be able to improve the search result rankings by doing this. Additionally, by uploading your video to both YouTube and your website, you significantly enhance your visibility and probability of appearing in search results. Therefore, creating video content is not only good for engaging your audience and converting them from browsers to purchasers, but the video itself also serves as an effective tool for search engine optimization.
VIDEO INCREASES ENGAGEMENT
Without a question, video marketing increases brand engagement among users. About 54% of online users prefer to interact with firms that publish video content, according to certain studies. That’s because people are now too lazy to read. Some individuals complain that reading blog posts, especially long and wordy ones, take up too much time, while others claim that multitasking prevents them from reading written content—no matter how interesting it may be. You must therefore implement a marketing strategy if you want to attract your target audience’s attention and encourage them to interact with your post or your brand. With your audio-visual message, compete for audience attention.
The usage of video in a marketing campaign might really drag consumers in the direction of the step you expect them to take. Even if it wasn’t their original intention, the majority of people have participated in at least one social media video. This occurs when seeing the videos stirs up emotions in your audience. Learn to turn them into five to ten-minute clips instead of only using scripts for your content to increase interaction. Explainer videos are a key tool for achieving this in a cost-effective manner. They give you the advantage of using images to communicate your message. You can do this to introduce your company and its products and encourage consumers’ interest in your brand and business.
CONCLUSION
Finding innovative and distinctive ways to differentiate your product or service from those of other marketers is crucial in the fast-paced environment we live in. Although video marketing is not new, it has shown to be a strong and useful tool for a marketing plan. People will frequently choose to watch a two-minute video over reading the same content for fifteen minutes due to their busy schedules. Compared to traditional marketing, online users are more interested in video marketing. Thus, we can say that video marketing is the future of eCommerce.
